hilpa Rajpurohit
hilpa
Rajpurohit
hilpa Rajpurohit
Design brain behind three platforms for Standard Bank mobile app, reaching millions across Africa.
Design brain behind three platforms for Standard Bank mobile app, reaching millions across Africa.
Design brain behind three platforms for Standard Bank mobile app, reaching millions across Africa.
From strategy to final pixel, I wear multiple hats to shape the work end to end. The philosophy? Own every detail that matters.
From strategy to final pixel, I wear
multiple hats to shape the work end to end.
The philosophy? Own every detail that matters.
From strategy to final pixel, I wear multiple hats to shape the work end to end. The philosophy? Own every detail that matters.
Updated - Nov 06, 2025 - Bangalore
Updated - Nov 06, 2025 - Bangalore
Updated - Nov 06, 2025 - Bangalore
Working through the messy middle
Working through the messy middle
A lot of my work has started with unclear scopes, shifting priorities and tight timelines. I’m comfortable stepping in, finding what matters and helping teams move things from fuzzy to clear.
A lot of my work has started with unclear scopes, shifting priorities and tight timelines. I’m comfortable stepping in, finding what matters and helping teams move things from fuzzy to clear.
A lot of my work has started with unclear scopes, shifting priorities and tight timelines. I’m comfortable stepping in, finding what matters and helping teams move things from fuzzy to clear.
Thinking in systems
Thinking in systems
I naturally look for the connections that hold a product together, paying attention to how different parts influence each other and how people move through the experience.
I naturally look for the connections that hold a product together, paying attention to how different parts influence each other and how people move through the experience.
I naturally look for the connections that hold a product together, paying attention to how different parts influence each other and how people move through the experience.
Keeping things simple for users (and realistic for teams)
Keeping things simple for users
(and realistic for teams)
Technical constraints shape a lot of decisions, so I try to keep solutions intuitive for users while staying mindful of what teams can realistically build and maintain.
Technical constraints shape a lot of decisions, so I try to keep solutions intuitive for users while staying mindful of what teams can realistically build and maintain.
Technical constraints shape a lot of decisions, so I try to keep solutions intuitive for users while staying mindful of what teams can realistically build and maintain.
Exploring where design and technology meet
Exploring where design and
technology meet
I’m drawn to how AI and XR can stretch digital experiences beyond the usual screen. When the medium shifts, the way people understand and work with information shifts too, opening up possibilities worth exploring.
I’m drawn to how AI and XR can stretch digital experiences beyond the usual screen. When the medium shifts, the way people understand and work with information shifts too, opening up possibilities worth exploring.
I’m drawn to how AI and XR can stretch digital experiences beyond the usual screen. When the medium shifts, the way people understand and work with information shifts too, opening up possibilities worth exploring.
My former PM, teammates and clients have all described me as
My former PM, teammates and clients have all described me as
“Captain Marvel”
“Captain Marvel”
“Captain Marvel”
"Tibetan Goddess"
"Tibetan Goddess"
"Tibetan Goddess"
“Stress Slayer”
“Stress Slayer”
“Stress Slayer”
When I’m off the clock, I dive deep into philosophy, a serious exploration of what makes us human.
When I’m off the clock, I dive deep into philosophy, a serious exploration of what makes us human.
That’s a bit about me.
Here’s some of my work
That’s a bit about me.
Here’s some of my work
That’s a bit about me.
Here’s some of my work
Impact: Cut product search time to 9 seconds and boosted engagement by 70%.
Making it easier for customers to navigate financial product options, cut through overload and feel confident in their choices
UX Design
Data-Driven Design
Product strategy
Helping customers find
the products they need
Tap on the tile
Impact: Saved costs by R 58+ million and grew unique visitors to 3+ million
Helping Standard Bank connect with millions of customers through timely, personalised messages and effortless in-app conversations
UX Design
Design System
Constraint-Driven Design
Designed a unified inbox
and chat experience
MESSAGE CENTRE
MESSAGE CENTRE
HELP CENTRE
HELP CENTRE
Impact: 5k+ Avg daily visitors, 2.5+ million page views, 2+ million unique visitors
Designed an intuitive in-app help centre that empowers customers, alleviates anxieties, and builds lasting trust in digital banking.
Brand Design
UX Design
UI Design
Re-imagining support
for digital banking
Helping customers find
the products they need
Making it easier for customers to navigate financial product options, cut through overload and feel confident in their choices
Impact: Cut product search time to 9 seconds and boosted engagement by 70%
Product Strategy
UX Design
Data-Driven Design
MESSAGE CENTRE
Designed a unified inbox
and chat experience
Helping Standard Bank connect with millions of customers through timely, personalised messages and effortless in-app conversations
Impact: Saved costs by R 58+ million and grew unique visitors to 3+ million
Constraint-Driven Design
Design System
UX Design
Helping customers find
the products they need
Making it easier for customers to navigate financial product options, cut through overload and feel confident in their choices
Impact: Cut product search time to 9 seconds and boosted engagement by 70%.
Product Strategy
UX Design
Data-Driven Design
Designed a unified inbo
and chat experience
Helping Standard Bank connect with millions of customers through timely, personalised messages and effortless in-app conversations
Impact: Saved costs by R 58+ million and grew unique visitors to 3+ million
UX Design
Design System
Constraint-Driven Design
MESSAGE CENTRE
MESSAGE CENTRE
Re-imagining support for digital banking
Designed an intuitive in-app help centre that empowers customers, alleviates anxieties, and builds lasting trust in digital banking.
Impact: 5k+ Avg daily visitors, 2.5+ million page views, 2+ million unique visitors
UX Design
UI Design
Brand Design
HELP CENTRE
HELP CENTRE
Side project : AR experience for
Raja Ravi Varma Heritage Foundation
Side project : AR experience for
Raja Ravi Varma Heritage Foundation
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If you'd like to learn more about me or my work, hit me up!
If you'd like to learn more
about me or my work, hit me up!
Made with Slow coffee pours and a Sisyphus smile.
Tools used: Framer, Figma, Jitter.AI, Perplexity